A short-form paid social campaign that distills a dense content library into a single, clear value message, achieving a 50% reduction in cost per acquisition.
Product Launch Explainer
JTB Business Travel
A launch explainer designed for two contexts at once: silent trade show playback and narrated online viewing. Motion and typography translate an in-progress product into a clear, benefit-driven story.
UX Motion Design
Vibe Music App
A UX motion study focused on playback engagement: improving feedback, preserving spatial continuity, and reducing cognitive effort through clear, consistent transitions. Includes implementation-ready motion specs.
Curriculum Branding
Open Network
A trailer serving as the entry point to a 100+ video curriculum library, establishing hierarchy, unifying legacy content, and clarifying structure for first-time viewers.
