Curriculum Branding
Open Network (Life.Church) is a global platform providing free curriculum, training, and resources for churches and ministry leaders worldwide.
The Bible Stories curriculum contains 100+ short films designed for classroom use. The trailer serves as the primary entry point for kids ministry teams exploring the library.
• Role – Creative Lead
Developed the creative concept and curated the trailer from an extensive existing library, owning end-to-end execution from storyboarding through animation and final delivery.
• Tools – After Effects, Illustrator, Photoshop, Premiere Pro
Problem
Over time, the Bible Stories curriculum grew into a large, multi-year library spanning all 66 books of the Bible. While the depth was a strength, it introduced three challenges:
• Unclear structure
First-time viewers struggled to quickly understand structure and scope.
• Inconsistent impression
Mixed legacy styles created a fragmented and occasionally dated feel.
• No clear entry point
Without a strong “front door,” the library’s value was not immediately communicated.
Creative Strategy
A concise hero video built as the library’s visual entry point, helping kids ministry teams grasp its scope and explore with confidence. The trailer was structured around three defining attributes of the library:
• Clarity
Easy to follow and age-appropriate.
• Engagement
Fun, energetic, and visually dynamic.
• Trust
Grounded in biblical truth.
Together, these three attributes gave a varied library one consistent lens.
Creative Decisions
With a large, multi-year content library, the challenge was not creating new assets, but establishing visual coherence and a modern tone using existing materials, while maintaining consistency within the established brand system. This required auditing an extensive, unorganized library to curate a subset of content that could represent the future direction of the curriculum.
• Classroom-Ready Tone
The trailer opens by grounding the experience in real classroom environments. Bright palettes, paper-inspired textures, and playful motion created an immediate sense of warmth and approachability. These early visual cues were designed to signal classroom readiness within the first moments of the video.
• Cohesion Across Styles
Distinct visual treatments expressed the curriculum’s three core attributes, reflecting the diversity of content available. Consistent pacing, typography, and transition behavior were applied across all sections to unify the experience and create continuity across varied visual styles.
• A Clear Sense of Scale
The curriculum spans all 66 books of the Bible and includes over 100 short films. To communicate this depth without overwhelming viewers, curated thumbnails were layered as a low-opacity background element, paired with clear foreground messaging. This approach conveyed scale while preserving focus and readability.
• A Modern, Energetic Feel
Music and editorial pacing repositioned the curriculum. A fast, rhythmic, and upbeat track signaled energy and modernity, while stylized motion helped counter common perceptions of church media as traditional or formal. Together, these choices reinforced the curriculum as current, engaging, and relevant for today’s classroom.
Outcome
Launched in 2023, the trailer remains the primary entry point for the Bible Stories curriculum, helping kids ministry teams grasp its tone, scope, and relevance before exploring the full library. Its continued use, unchanged, since launch reflects how well it has held up as a durable part of the curriculum experience.
Credits
Brand Assets – Open Network (Life.Church)
Music – Sunny Fruit
