Sermon Series
Open Network provides pastors and churches worldwide with comprehensive access to Life.Church’s extensive library of resources, training materials, and apps, all available at no cost.
The brief was to produce a 15-20 second social media campaign aimed at promoting the “Sermon Series”. This series is designed to assist pastors in brainstorming new ideas and finding inspiration through two years of sermon series from Life Church.
Process
The goal of the campaign was to promote the nine-page guide and encourage the target audience to download it. Early in the process, we discussed the necessity of including a preview of the guide to provide potential users with an idea of its content, along with clear information on how to access it.
To capture the audience’s attention, we decided to highlight thumbnails from each sermon, showcasing the variety of topics covered. These were transformed into small, playful tiles featured prominently in the campaign.
Originally, two drafts were developed for the “24 series” segment, each featuring different movements of the 24 tiles. The second draft was ultimately selected.
Impact
This project was incredibly enjoyable, with significant creative freedom, thanks to Open Network. The most rewarding aspect, however, was the result of the campaign. The campaign ran with nearly a 50% reduction in cost. Generally, their goal was to spend $3.00 on each new account. When running ads with this creative, they spent approximately $1.50 per new account created, drawing thousands of new users to the Open Network website.
Role
Animation, Creative Direction
Credits
Graphic Design | Open Network
Photograph | Open Network
Music | Alex Kizenkov
