Product Launch
Ruff Haus is a branding and design firm based in San Diego, helping small to mid-size businesses solve unique challenges with creative, but practical solutions.
Created in partnership with Ruff Haus, this two minute explainer video introduces TEAL, a new digital product from JTB Business Travel. Designed for use at trade shows and on YouTube, the video showcases the product’s core features and how it helps streamline business travel management for corporate clients.
1. Start with the Problem
Managing business travel is hard and the current system makes it harder.
The video opens with a relatable pain point: managing corporate travel is already overwhelming, and outdated tools only add to the stress. This sets the stage by connecting emotionally with the viewer and introducing the need for a better solution.
2. Introduce the Solution
TEAL simplifies business travel for everyone in the ecosystem.
From travel managers to travelers and advisors, TEAL platform solves key friction points with modern tools, smart automation, and centralized coordination. The video walks through each user’s experience to clearly show how the product works and why it matters.
3. End with CTA
The video wraps with a powerful message: TEAL helps businesses focus less on logistics and more on the relationships that drive them forward with a clear call to action to learn more.
Role
Animation, Creative Direction, Audio / Image / Video Edit, Music / VO Curation
Credits
Design Direction | Ruff Haus
Product Images | Ruff Haus
Stock Assets | Licensed via iStock
Music | AudioCoffee
VO | Gina Scarpa
