Curriculum Branding

Open Network (Life.Church) is a global platform providing free curriculum, training, and resources for churches and ministry leaders worldwide.

The Bible Stories curriculum contains over 100 short films created over many years, resulting in a large but visually inconsistent content library. The trailer serves as the primary entry point for ministry teams evaluating the curriculum.

Role – Motion Design Lead
Tools – After Effects, Illustrator, Photoshop, Premiere Pro

Problem

The Bible Stories curriculum had grown into a large, multi-year library with over 100 short films across all 66 books of the Bible.

While the depth of content was valuable, the lack of visual hierarchy made it difficult for first-time users to quickly understand what was available or how the library was organized.

The wide range of animation styles, spanning different eras and production approaches, also created an inconsistent first impression, which risked making the curriculum feel outdated or disjointed before users explored further.

Approach

Create a concise, engaging hero video that serves as a visual entry point, establishing clarity, tone, and cohesion before users explore the full curriculum.

The trailer was structured around three attributes essential for classroom use:

• Easy to understand
• Fun and engaging
• Clearly illustrates biblical stories

To support this, content was carefully curated from a large legacy library, prioritizing modern and visually cohesive styles, while maintaining consistency within the existing brand system.

⏴ back

next ⏵